As we all know, newspaper circulation is falling and colossal pressures are being brought to bear on the media industry. Newspapers today need to find ways of doing more with less, to keep advertisers interested enough in their product to turn a dime (and indeed to fund quality journalism), and to make the paradigm shift from static, daily publications to 24×7 constant online content production and curation.
Now take a look at this brilliant ad from The Guardian. It’s a poignant reminder that the opportunities offered by the Internet to journalism far exceed the threats.
Editor Alan Rusbridger talks some more about The Guardian’s “Open Journalism” initiatives here. The newspaper is also holding an “Open Weekend” in late March which I will be attending. I’ll report back to LP readers about the initiative and some of the more interesting topics of discussion.
Will we still have newspapers as we know them in 20 years time? I ask this question as a Kindle convert who likes holding a physical newspaper but am not missing the tactility of the newspaper at all.